This sign reaches Northern Kentucky motorists at the base of the Interstate 471 (Big Mack) Bridge. There are very few large format outdoor displays in Northern Kentucky: signage at the end of the major interstate bridge from Kentucky to Cincinnati provides rare outdoor exposure to the Kentucky market. This sign is also visible from traffic coming from the Newport on the Levee entertainment complex as well as the Hofbrauhaus. This sign overlooks Sawyer Point Park and all of the riverfront party and boating activities.
- Primary Read: Route 471 North:- 106,000 D.E.C. vehicles daily
- Secondary Read: Columbia Parkway:- 56,000 D.E.C vehicles daily
- One billboard 25’x36′
